Plan a Darwin website redesign and URL migration
Plan a Darwin website redesign with a page inventory, content review, URL mapping, redirect checks and enquiry testing before switching the domain.
Robert TicknerWeb design and local SEO
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A website redesign changes more than the layout. It can affect links, search destinations, forms and the information customers rely on. Plan those connections before replacing the current site.
For a Darwin business, the first task is understanding what already works. Keep useful content and customer paths while creating a clearer structure for the current offer.
Inventory the existing pages
List the current URLs and the purpose of each page. Note important service information, contact routes and any pages used in campaigns or business listings.
Include downloads and connected booking tools. These can be missed when the review focuses only on pages visible in the main navigation.
Decide what to keep and rewrite
Review accuracy, relevance and customer questions. Keep useful service explanations and real evidence. Rewrite outdated information and remove pages with no current purpose.
The audit work list helps prioritise those decisions. Do not preserve a weak page simply because it has always existed.
Map old destinations to the new structure
Keep existing URLs where they still describe the page well. When a URL changes, map it to the closest useful replacement. Avoid sending every old service link to the Home page.
For a genuinely new Darwin site based on another business template, use Darwin URLs and its own canonical domain. Copying a template does not require redirecting the other business’s live domain.
Test the preview as a customer
Review navigation, internal links, mobile pages and contact actions. Check that copied metadata, maps and business information no longer point to another location.
Use the launch checklist to cover technical and practical checks. A new visual design should not hide an unfinished form setup.
Verify the public release
After deployment, check redirects, HTTPS, production URLs and missing-page responses. Submit a test enquiry and verify its delivery. Review the current sitemap and monitor the site’s search data as it becomes available.
Our Darwin website redesign work starts with the current customer task and page structure. A planned migration helps the new site remain useful throughout the change.
Robert Tickner
Web designer, Web Design Studio Darwin
Robert helps businesses plan clear websites, useful service content and practical enquiry routes. He connects the website brief with the customers and work the business wants.
Published .
Business examples are illustrative; they are not reported client results.
